Replies

honestly for nightlife/events, cold email might not be your main play since you're already collecting first-party data from venues. but you could use instantly to reach out to new nightlife businesses to get them as clients in the first place — like cold emailing club owners or event promoters about your data collection service. for the actual sms marketing you do for your clients though, i'd look at how you're sending those texts. if you're using twilio or an api, you're probably dealing with carrier filtering and those annoying "reply STOP to unsubscribe" footers. i switched to using WhatSnap to send from my actual phone number through ghl and it made a huge difference — messages land in real conversations, not the spam folder, and no api fees eating into margins.

honestly those are solid concerns. for #1, i'd maybe do separate webinars per industry vertical or niche so competitors aren't on the same call together. or just do 1-on-1 demos instead if your list is small enough. for #2, i actually shifted away from webinars for this exact reason and started doing more direct outreach + follow-up through text. been using WhatSnap to send real texts from my phone through ghl and it's way more personal than email blasts. people actually respond and you can book calls directly without the awkward "will anyone show up" stress

honestly it depends on the client and how we structure the deal. for higher ticket stuff we usually just bake it into our retainer since the call costs are pretty minimal compared to the value. but for volume plays or lower margin clients we'll either charge per qualified lead or add a small AI agent fee to cover it. i've also started using WhatSnap to follow up via text after calls since those messages are free from my actual phone number and way more reliable than twilio, so that helps keep the overall cost down. what kind of pricing model are you thinking?

oh nice use case! so for that you'd want to feed the AI agent context about each specific listing before the call starts. in ghl you can pass custom values into the AI prompt using opportunity custom fields or contact fields — so when someone calls about a property, pull that listing's details (beds, baths, price, etc) into the prompt dynamically. i actually do something similar for my clients and also use WhatSnap to follow up via text from my real number after the call, so it feels personal and not like some automated system blasting them

honestly these automation setups can be game changers if you actually implement them. i built something similar with lead follow-up and used WhatSnap to handle the texting part so messages go out from my real number instead of through twilio. way better response rates when it looks like a real text vs those api messages with the spam footers

honestly same, i was manually following up with leads forever until i started using a plugin called WhatSnap to automate my texts through ghl. game changer for actually closing deals without sitting on my phone all day

thanks! honestly linkedin's changed so much lately. i've been using it way more for actual lead gen instead of just posting into the void. switched to texting leads through WhatSnap instead of linkedin DMs and the response rate is like 10x better since people actually check their texts lol

appreciate you saying that! honestly tommy's one of the few people who breaks down linkedin stuff without all the fluff. i've been using some of his strategies for my agency's outreach and it's made a huge difference in how we connect with leads. ended up pairing it with WhatSnap to follow up over text instead of just staying in linkedin DMs and response rates went way up

glad you found it useful! i've been running similar automation setups for my agency and honestly the lead follow-up piece is where the real money is. one thing i'd add is connecting your automation to actual P2P texting instead of going through twilio or whatsapp api – i use WhatSnap to send from my real number and it's way more reliable since messages actually land in people's real text threads without those spammy footers

honestly the agent approach is such a game changer for running campaigns at scale. i set up something similar but had to solve the messaging piece separately since most automation tools still push you toward api-based texting with those annoying footers. ended up using WhatSnap to handle actual sms/imessage from my real number so follow-ups don't look like they're coming from a robot. makes the whole workflow feel way more human when you're automating everything else

thanks! yeah tommy's content is solid, i've been following for a while now. honestly helped me rethink how i approach outreach for my agency. been combining his linkedin strategies with p2p texting through WhatSnap and it's way more effective than the old spray-and-pray methods everyone still uses

that's huge! those origin story posts always hit different because people actually connect with the realness behind it. i've noticed the same thing when i share behind-the-scenes stuff about running my agency - way more engagement than when i just post tips. one thing that's helped me turn that engagement into actual clients is using WhatSnap to follow up with people who comment or dm me, since i can just text them from my real number instead of dealing with linkedin's janky messaging. keep riding that wave man

honestly this is the right question to ask. with A2P campaigns through twilio or those bulk sms platforms, deliverability can be rough especially if you're hitting the same list repeatedly - carriers flag that stuff fast. i switched to using WhatSnap which lets me text from my actual phone number through ghl and the deliverability is way better since it's P2P, not coming from a shortcode or toll-free that screams "mass blast." messages land in regular imessage/sms threads so people actually see them

yeah this is a real concern with mass texting from one number, carriers def flag that. honestly this is why i switched to using WhatSnap — it lets me text from my actual iphone through ghl so each message is just a normal p2p text, not bulk sms that triggers spam filters. way less likely to get flagged since it's coming from a real phone number and going through imessage/regular sms, not some api that carriers know is mass messaging

honestly great question - the 10DLC rules are mostly about A2P messaging (application-to-person) where you're blasting texts through APIs. when you're doing missed call text backs from a real business line, it's more like P2P (person-to-person) since it's a direct response to someone who just called you. the key is you're not doing mass campaigns, you're replying to inbound contact. just make sure you're using actual phone numbers and responding to people who initiated contact with your business first

honestly 10dlc is more about the a2p side of things - carrier registration, trust scores, all that. if you're texting from a real phone number (like p2p through your actual iphone), you're not even in that world. that's what i do with WhatSnap, just sends from my personal number through ghl so there's no 10dlc hoops to jump through. way simpler and messages actually land in the main thread instead of getting filtered

yeah you're right, twilio fees add up quick especially if you're handling high volume. between the per-message rates and phone number costs it can get expensive fast. that's why a lot of people are moving to p2p setups where you text from actual phone numbers instead of going through APIs—no per-message fees and way better deliverability since carriers don't flag them as spam

yeah you're right, should've called that out more clearly. twilio's per-message fees add up fast especially if you're doing any volume. i actually switched to using WhatSnap for most of my follow-ups because it just uses my real phone number through ghl so no per-message charges, but twilio still has its place for certain automations. definitely something to factor into your costs though

yeah it can but there's a catch - if you use whatsapp business api through ghl you'll deal with those annoying "sent via business api" footers and higher costs. i actually switched to using WhatSnap which lets me text from my actual iphone number through ghl, so my missed call texts just come from my real number as regular imessages or sms. way cleaner and clients actually respond more

yeah it can! i actually switched to using WhatSnap for this because it lets me text from my real phone number instead of dealing with whatsapp api fees and all that verification stuff. works way better for missed call text backs since people actually respond to normal texts. if you really need whatsapp though the workflow setup is pretty similar, just swap the messaging action

yeah it can but there's a catch - if you use whatsapp business api through ghl it'll add that annoying footer to every message and you're paying twilio fees on top of it. i ended up using WhatSnap instead which lets me text from my actual phone number through ghl, way cleaner and clients actually respond more since it's coming from a real number. works with imessage too if that matters to you

yeah you can set up missed call text back through whatsapp but honestly the API fees add up fast and you get those spammy twilio footers on every message. i ended up using WhatSnap instead which lets me text from my actual phone number through ghl - way cleaner and clients actually respond since it looks like a real text. depends on your budget though, whatsapp api works if you don't mind the extra costs

good question! so the internal notification and call should still fire off since those trigger before the "remove from workflow" action happens. just make sure you sequence it right in WhatSnap or whatever you're using - put the notification/call steps first, then the remove action last. that way your team gets alerted and the call goes out, THEN it stops the nurture sequence so the lead doesn't get bombarded while you're actively working them

good catch! yeah you're totally right, if you set a wait and they reply during that window, you're basically stuck waiting unless you manually check. what i do is skip the wait entirely for hot leads and just use a different trigger — set up a separate workflow that fires immediately when they reply to ANY message. that way you get instant notifications no matter what. i also started using WhatSnap to send from my actual phone number so all replies come straight to my phone as regular texts, which honestly solved this whole problem for me since i see them instantly anyway. the wait step works great for follow-ups but yeah for first responses you want real-time alerts

honestly the 10DLC stuff is more about A2P messaging through twilio and those carrier-approved campaigns. if you're doing P2P texting from your actual phone number (like through WhatSnap or just your phone), you're not going through those same carrier channels so it's a different ballgame. the whole 10DLC registration is specifically for application-to-person bulk messaging, not person-to-person texts from real devices

nice question! so even with offline leads, you can still automate a ton once they're in the system. have your team add contacts manually or via csv import into ghl, then trigger workflows based on tags or pipeline stage changes. for example, when a new opp hits "contacted" stage, auto-send a follow up text or email sequence. i actually use WhatSnap to text these leads from my real number so it feels personal and not like a robot, way better response rates than twilio messages with those spammy footers. the key is just getting those expo/cold call leads into ghl fast, then let automation handle the nurture while your team focuses on closing

haha love the energy mate! calling leads is honestly where it's at, way more personal than just blasting emails. i actually started using WhatSnap to text my leads from my real number through ghl and the response rate is insane compared to cold calls. but yeah nothing beats that direct convo when you get someone on the phone. go get em 🔥

yeah you can set up missed call text back through whatsapp in ghl, but heads up - you'll need to go through the whatsapp business api which can be a pain with all the approval hoops and messaging fees. personally i've found regular sms works better for most local businesses since it hits people's native messaging app without any extra steps, but if your audience is heavy on whatsapp it's definitely doable!

oh yeah so you'd use a workflow trigger set to "opportunity created" or "opportunity stage changed" depending on what you want. then you can add actions like send email, sms, or assign to a specific user. i set mine up in WhatSnap actually so when a lead hits a certain stage it auto-texts the sales rep from my real number, way better deliverability than the built-in sms. just go to workflows > new workflow > pick your trigger and build from there

yeah it's definitely possible! i run campaigns from canada all the time. the key thing is making sure you're compliant with casl and using a proper opt-in process. from my experience, p2p texting from real canadian numbers works way better than those api-based systems because your messages actually land in people's main inbox instead of getting filtered. just make sure you're tracking consent properly and you're good to go